Soon after FedEx decided to expand their brand presence on social networks, their AOR engaged us to audit their Facebook presence and make recommendations on how to best present the brand to consumers. In a comprehensive review, we looked at the many scattered FedEx pages on Facebook, and devised a strategy to consolidate the messaging behind a single channel, the master FedEx brand page.

After that first strategic engagement, FedEx engaged us to implement our stage 2 recommendations and develop a customer support application to answer. As a result, you can now track a shipment and find over 10,000 FedEx locations, without ever leaving Facebook.