In the days before private groups on Facebook, Fisher-Price wanted to give moms a way to share special memories of their kids with just a small group of the closest friends and family. Socialbomb created Moments to Share, one of the first non-game apps to coexist on both Facebook.com and the iPhone.
Moments to share allowed parents to build a private scrapbook for each of their children, adding photos and videos of their special moments, and organizing them on a timeline. On the iPhone, they could create new moments and upload media directly into their scrapbook. For each cherished moment, a deep integration with the Fisher-Price catalog offered relevant product selections based on the age and gender of the child.