With a recent relaunching of the Diet Mountain Dew flavor, Pepsi needed to get the product into the hands of consumers, so they could experience the improved taste for themselves. Socialbomb created a campaign on Twitter, embodied in the wacky character of the Diet Dew Bot.
We searched for anyone tweeting the word "taste" plus one of over three hundred other keywords. The Diet Dew Bot would @reply in response to the key word, comparing the taste of Diet Mountain Dew to whatever the user was tweeting about, and sending them a link that would get them a free bottle of the new soft drink.
We distributed thousands of drinks that taste like green citrus cobras.