Because of our expertise in the social TV space, Red Bull Media House looked to Socialbomb to help spread the word about the Blu-ray release of their second feature film, Where the Trail Ends. We wanted to give the fans who picked the movie up on day one a great way to spread the word to their friends. That became Share the Ride — a Blu-ray feature that connects the disc directly to Facebook.

For the user, the process is uber simple: when they select the feature from the main menu, a pairing code appears. From their computer, phone, or tablet, they enter the pairing code on sharetheride.tv, and login with Facebook. Then, while they're watching the film, they can share selected scenes to their Facebook wall just by pressing a button on their remote.